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This site states the following, "No Formal Income or Credit Requirements." Our analyzers noticed that the web site said " No Formal Income or Credit Requirements." The Website also stated " Flexible 1st, 2nd and 3rd Mortgages. Credit Challenges or Unverified Income. We Work with Builders and Homeowners. At New Haven Mortgage we work with you to get you approved regardless of your income or credit challenges. You can use your first mortgages for various reasons." The website's header had mortgage lenders ontario as the most important keyword. It was followed by mortgage banker, mortgage banker ontario, and mortgage banking which isn't as ranked as highly as mortgage lenders ontario. The next words the site uses is mortgage broker. mortgage lending was also included and will not be seen by web crawlers.